![]() ![]() To get the most leads, Google recommends using the "Maximize leads" setting. You can set your maximum cost-per-lead by using Google's bid mode option. ![]() The cost-per-lead can be anywhere from $5 to over $200. The cost-per-lead can depend on several factors, such as your business type and your location. and is limited to Home Service business types such as HVAC, Plumbing and Electrical for contractors utilizing Service Titan or Housecall Pro. Bookings : Controlled by the Reserve with Google platform, this lets users schedule their service online.This is available in select business categories in the U.S. Messages: A user can fill out a form directly from the ad to initiate communication with your business.Phone calls: The most common lead type.You are only charged per "lead." You can obtain a lead in one of the three methods: It is free to set up LSAs and you are not charged for the ads to show in the search results. Google Screened: The business has passed the necessary screening and qualification process but is not backed by the guarantee.If a customer that booked service via a Local Services Ad is not satisfied with the quality of the work, Google may reimburse the customer up to the amount they paid for the service (with a lifetime cap per customer of $2,000 in the U.S.). Google Guaranteed: The business has passed the screening and qualification process and that Google will endorse the work of the business.In addition, the ads may say either "Google Guaranteed" or "Google Screened." These labels depend on the following criteria: These ads often appear for search queries related to certain industry-specific categories, such as home service companies, financial planners, or other professional services. LSAs appear at the top of the search results, above the organic search results and the Google's PPC Ads. Instead of pay-per-click (PPC) ads, where you pay each time a user clicks on your ad, these ads only charge you when a user converts into a lead. VIA | Local Services Ads (LSAs) - also known as Google Guaranteed or Google Home Service ads - are a "pay-per-lead" ad service that places your business listing at the top of search results. Enter your URLs in the appropriate fields.Depending on your business category, you may see options to add additional URLs. (If you’re using card view, you’ll need to click Manage location, then click Info from the menu.) Some of the professions and industry verticals with the additional URL options:Īccording to a new Google My Business help page about “Local Business URLs,” the additional URLs can be used for linking customers or clients to such actions as:Īs many restaurants and professionals already have online relationships with other reservation services or software (for example, ), Google notes that “In some cases, links to ‘certain third-party booking services’ will appear automatically on business listings.” How to add additional URLs to your Google listings Recently, Google started rolling out the ability to add a “make an appointment” URL to physician listings and other professions and industry verticals. Here is Mike’s explanation of the new features. Once again, thanks to our friend and Google My Business expert Mike Blumenthal for keeping us up-to-date on ways your business can take advantage of the stream of enhancements and features that help potential customers find you and your business. This means your business listing can include links to actions such as placing online orders or reservations. These links make it easier for customers to take actions directly from Google Search or Maps. Your business listing on Google (the information displayed on searches and Google maps that you can manage with Google My Business) can now include additional URLs, allowing you to provide links to specific actions such as online orders or reservations. Marketing to Small Business Decision Makers.SBA Announces Call for Nominations for National Small Business Week Awards | 2022.QuickBooks Survey: 17 Million New Small Businesses Could Start in 2022.Small Business, Big Holidays: 2021-2022.IRS Tip: How Small Business Owners Can Deduct Their Home Office From Their Taxes | 2022.The SBA’s National Small Business Week is May 1-7, 2022.
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